Your ear to the ground in Mosul

A platform for learning what people in hard-to-reach places believe, and why: after a story breaks, before an event, and about your own message.

Where people stand, and why, while it still matters

By morning, you know which story is winning

Say an MP is arrested and the government and opposition spin the 'why' differently. Tebini picks up the diverging narratives and pushes automated qualitative interviews to hundreds of people, asking them to describe what they've heard, what they think happened, and why. By morning you know which framing is leading, with time enough to change what you say at noon, not explain it next quarter.

How an event lands, before and after

Before an election, policy announcement or challenging event, take a reading: what people expect, and what the media is pushing. Afterward, the same people tell you how they see the event, and why. Identify the space between pushed narratives and what is held on the ground while there is still time to act. You walk into the day after knowing which story the street will accept.

Your message, tested before you commit

Quickly, at survey scale and in people’s own words, test messages, framings, campaign material and spokespeople against what people already say unprompted. Assess emerging narratives on specific topics to shape communications and policies. Launch the version that lands; shelve the one that backfires, before you commit to either.